Client: Levitt & Sota and CO
Filmtitle: The LZR House
Role performed:
Creative Direction, Art Direction, Video Concept Development, Visual Storytelling, Editing Supervision, and AI-Assisted Premium Brand Presentation.
We developed the visual approach for the piece, shaping a refined and aspirational film language aligned with the residential identity of the project. Our role focused on translating the architectural and lifestyle values of Lazarejo into an elegant audiovisual piece, with special attention to mood, pacing, framing, and premium visual consistency. AI tools were integrated into the creative workflow to support image development, visual refinement, and the overall cinematic execution of the piece. The objective was to present the development not only as a property offering, but as a desirable way of living.
